Curiosity, insight and craft ultimately define the mindset of each phase of our projects
The curiosity phase interrogates, with an open mind, the project drivers, brief, metrics and benchmarking. Through a series of vision workshops, we work together to formulate the ‘big ideas’.
Insight translates the findings of the curiosity phase into a strong and clear project concept. The concept will capture the essence of the project and form the foundation of all future decisions to be tested against.
Craft is where we strategise the delivery of the project. During this phase we apply our team’s collective smarts, whether through previous project experience, consultant collaboration or documentation systems to drive an efficient project delivery. This structure ensures the delivery process maintains and builds on the project design concept.
Our aim is to form strong working relationships, both internally and externally, by aligning and bonding the client and the team through a clearly articulated concept.
Curating a meaningful, human experience should not be limited to the end user. It should be an intrinsic part of working together towards a shared vision.